Milan, 2015

The London Collection for Promemoria

A symphony of craftsmanship and design, The London Collection unites David Collins Studio and Promemoria in an exquisite celebration of geometric elegance, noble materials, and impeccable artisanship. Inspired by London’s garden squares and infused with a shared passion for proportion, detail, and texture, this collection redefines contemporary luxury—where bronze meets silk velvet, and gold-leafed timber whispers of timeless sophistication.

It’s an impressive collection, and one that exudes the subtle, cultivated luxury that both DCS and Promemoria are renowned for, with an aristocratic palette of blues, purples and gold leaf applied to robust yet graceful forms. Stand-out designs include the Cadogan Dining Table with its finely tapered bronze legs and the option of three finishes for the top: navy-stained oak, gold leaf-impregnated timber and black Brazilian marble with a distinctive pattern of veins and spots that evokes a galaxy of stars.

Bethan Ryder, Telegraph

The pieces pay tribute to the garden squares in the municipality’s poshest neighborhoods: The Bramham dining chair—a graphic T shape in a series of jewel-toned hues—nods to Bramham Gardens, Collins’s former neighborhood, while the leggy Pembridge table recalls Notting Hill’s exclusive green space. Rendered in exquisite materials such as leather, velvet, and bronze, each item maintains Collins’s high-gloss flair.

Hannah Martin, Architectural Digest

As the story goes, it came about when Romeo Sozzi, owner of Italian furniture brand Promemoria, sat on a chair with a T-shaped back at London’s Wolseley restaurant and thought it such a perfect example of a dining chair that he asked who had designed it. When he discovered it was the David Collins Studio, well-known for having overseen the creation of Mayfair’s Nobu, the Blue Bar at The Berkeley and a host of other discreetly glossy interiors, he decided to commission the studio to design a collection of furniture for him.

Lucia van der Post, Financial Times, How To Spend It

Long-time collaborators, Promemoria and David Collins Studio have created bespoke designs for The Studio’s residential projects for over a decade. It was only when Promemoria founder Romeo Sozzi happened to visit London restaurant The Wolseley and was fascinated by the elegant lines of a David Collins Studio-designed bar stool that the idea of working together to create a range of furniture was conceived. The Capsule Collection marked their first joint venture available to the public.

Promemoria and David Collins Studio have much in common: a passion for fine materials and an unwavering desire to achieve the perfect harmony of proportion, detail and colour. Refining and expanding the shared belief in geometric elegance and exquisite finishing that inspired the debut range, The London Collection was born of the dynamic design synergy that continues to flourish between these two creative forces.

Each piece in The London Collection is named in memory of David Collins’ affection for the leafy garden squares that adorn central London’s most exclusive neighbourhoods. Indeed, the Bramham dining chair, a lacquered reincarnation of the Capsule Dining Chair celebrates Bramham Gardens, David’s former London residence.

At the heart of the London Collection is an appreciation of exceptional craftsmanship and a dedication to producing pieces that exemplify the cultivated luxury that defines both David Collins Studio and Promemoria. The collection is notable not only in its detail and finishes but in the unexpected juxtaposition of noble materials, from finely cast bronze to hand-stitched leathers and silk velvets, from gold leaf-impregnated timber to black Brazilian marble, its veins and markings reminiscent of a galaxy of stars. These are subtle statement pieces that don’t so much demand attention as invite touch, interaction and enjoyment.

Every piece in The London Collection, perfected over a two-year period, is a manifestation of the virtuosity of Promemoria’s craftsmen, but if there is one design that truly evokes the spirit of this collaboration, it is the curvaceous two-seater “tête à tête” love seat. For the ethos that unites Promemoria and David Collins Studio extends beyond a mutual celebration of superior materials, peerless artisanship and attention to detail. This is furniture designed to inspire and facilitate social interaction, to bring joy to entertaining and to enrich a welcoming home. These are not simply impeccably realised pieces that will give pleasure for generations to come, these are oggetti del benvenuto.

Written by Bethan Ryder

Photography courtesy of Promemoria